Music at the Magnum Pleasure Store Powered by SoundMachine

September 12, 2018
Unilever is taking its signature chocolate and ice cream brand, Magnum, to the next level at the Magnum Pleasure Store. [...]

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Italian Restaurant Music: The Importance of Authenticity

August 31, 2018
At SoundMachine we have three Italian restaurant music stations that adapt to all of the vibes you are looking for, curated by Italian music experts. [...]

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Music for Business and The Brand Identity

November 27, 2017
What exactly is congruency? Put simply, it's when the music matches the message we want to transmit to the public. [...]

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Guide: How to Use Music in Your Business

July 6, 2017
Here is a guide combining our expertise with the results of multiple experiments and studies by industry authorities. [...]

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Catwalk Music vs. In-Store Music: The Context in Marketing

May 24, 2017
“[Music] is more important than the clothes... If the music isn’t right, then people aren’t in the right mood”. [...]

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