All posts filed under: Music Marketing

Case Study: The New Magnum Pleasure Store’s Music Powered by SoundMachine

Unilever is taking its signature chocolate and ice cream brand, Magnum, to the next level at the Magnum Pleasure Store. As part of the company’s global strategy in key cities like New York, London, and Singapore, the pop-up experience allows Pleasure Seekers to make their own unique Magnum creations with their choice of toppings and Belgian chocolate. In the UK, the Magnum Pleasure Store pop-up is open in the very heart of London from June 27th to September 16th.  The Pleasure Store embodies and celebrates Magnum’s attitude to Take Pleasure Seriously and showcases its position as an expert in luxury ice cream craftsmanship. Londoners can customize their own eye-catching ice creams, crafted in-store by Magnum’s expert Pleasure Makers from all sorts of combinations including rose petals or black lava sea salt. Music is an important part of Magnum’s strategy in enticing its customers. SoundMachine and Sonos collaborated to give a high-end solution in both content and hardware. This operation was supported by Perfect Octave, the exclusive partner of SoundMachine in the UK. Magnum’s needs The …

Italian Restaurant Music: The Importance of Authenticity

Common sense dictates that people feel more comfortable in Italian restaurants that play Italian music. Studies in music congruency back this up: when the music fits the restaurants, customers perceive it as a higher quality venue and are willing to pay more. SoundMachine takes this line of thought one step further and provides different styles of Italian music to best please the customers in your specific Italian restaurant. Authentic Italian feel vs Italian-themed The 21st century is all about the search for authenticity. We go traveling to countries that are different from ours and seek experiences that feel real. We try to do the same when we treat ourselves, like by going to a restaurant on a weekend, we still look for something real! That is why the overall theme of an Italian restaurant is not enough anymore, as an owner you need to go further and think about the whole thing. Thematic touches will feel stereotyped if everything is not tied together properly, and customers might seek other options if they feel that they’re …

12 Music Stations That Fit Your Brewery

When we talk about restaurants, especially Mexican, Italian or any other specific type, it’s easy to think about what music works and what does not fit at all. However, when we talk about breweries, the lines are blurrier. The brewery boom is relatively recent, and each brewery has its own personality. That doesn’t mean it has to be hard to find the right sound for your brewery. SoundMachine’s curators have put together some suggestions to help you find the right fit! Pop music Pop is the ultimate people pleaser. Its broad appeal can make it a unifying force. SoundMachine offers many varieties of pop to to help your brewery maintain its own identity. Note: Pop is also great if you want to emphasize the sweeter beers. We propose: ADULT CONTEMPORARY – MIX (90s-10s) – Radio hits from the 90s to today: If you’re looking to play pop music at your brewery, these familiar songs will please customers of all ages. MIX: TOP POP – by Napster – Listen to this week’s trending pop tracks! & …

Coffee Connection and Music

Coffee Connection is a nonprofit community focused on well-being that specializes in ecological and organic coffee. They opened their doors in the year 2000, and since then they have become a key meeting spot in Westside, Los Angeles. Inspired by the 14th-century Mediterranean and Western European coffee shops that were traditionally a meeting place for artistic and intellectual people, Coffee Connection provides a space for socialization and study. As a nonprofit organization, Coffee Connection is actively involved in the well-being of their community. They are focused on serving quality coffee at an affordable price, keeping in touch with other local businesses, and creating an environment that helps gather neighboring families together with events like the Westside Kids summer movie series. The right music helps them create an environment that melds with the community and is enhanced by the special aura that comes from the Westside Vineyard Church right next door. That perfect coffee time playlist Like many other SoundMachine users, their first contact with us was after having a sound system upgrade to SONOS that …

When Music Matches the Brand Identity

The science behind sensory marketing has always been based on common sense first, and then in experiments that formalized the proposed theories. In the case of music, there are many aspects to be taken into account: the rhythm, the genre, even the instruments involved. If it were possible to weigh all these factors, one could create a perfect mathematical formula that, when entering variables about our business, could yield the perfect music for our needs. But for now, this topic is one that we can only approach with common sense and a yearning for experimentation. The key to determining whether certain music is suited to an establishment is congruency between business’s brand image the music the business plays. What exactly is congruency? Put simply, it’s when the music matches the message we want to transmit to the public. The easiest way to understand congruency and how we can use it in our favor is to differentiate between retail and hospitality businesses, and then to extrapolate our conclusions to other environments. Retail: Who Does Your Customer …

Back to School Music for Retail

The end of August through beginning of September is a crucial time period each year, when all retailers are affected by back-to-school consumption. This effect goes far beyond the sale of school supplies: it extends to all types of goods. Back-to-school shopping isn’t limited to children, either – for most families this time of year signals life-transition and newness. Even individuals without children behave differently this time of year due to their perceptions of end-of-summer changes.  In fact, early September often receives more attention than the actual new year each 1st of January. Therefore, it is no surprise that most retail locations employ a wide range of sales tactics this time of year. Shops are full of special discounts and promotions, vying for customers to use their spending money at their location. Music is one of the most undervalued tools that can be used to influence the impulses of these shoppers. Give in to the Impulses To use music as it should be used, one first must think about the mood the customer will be …

Guide: How to Use Music in Your Business

It’s no secret that the biggest names in business use strategic music marketing at every location where clients interact with their brands. From retail to hospitality, these strategies have been crafted by retail marketing directors and music marketing experts that take very specific nuances into account. Nevertheless, there are some basic guidelines that any business can easily implement to improve their customers’ in-store experience. At SoundMachine we’ve created a guide combining our expertise with the results of multiple experiments and studies by industry authorities. The results of their research prove that even small variables in a business’s auditory environment can have a big impact on sales. Using this knowledge in your favor can make all the difference to your business’s bottom line, and most importantly, on how customers perceive your brand in the long run. Click here to download your free guide.