All posts filed under: Music Marketing

When Music Matches the Brand Identity

The science behind sensory marketing has always been based on common sense first, and then in experiments that formalized the proposed theories. In the case of music, there are many aspects to be taken into account: the rhythm, the genre, even the instruments involved. If it were possible to weigh all these factors, one could create a perfect mathematical formula that, when entering variables about our business, could yield the perfect music for our needs. But for now, this topic is one that we can only approach with common sense and a yearning for experimentation. The key to determining whether certain music is suited to an establishment is congruency between business’s brand image the music the business plays. What exactly is congruency? Put simply, it’s when the music matches the message we want to transmit to the public. The easiest way to understand congruency and how we can use it in our favor is to differentiate between retail and hospitality businesses, and then to extrapolate our conclusions to other environments. Retail: Who Does Your Customer …

Back to School Music for Retail

The end of August through beginning of September is a crucial time period each year, when all retailers are affected by back-to-school consumption. This effect goes far beyond the sale of school supplies: it extends to all types of goods. Back-to-school shopping isn’t limited to children, either – for most families this time of year signals life-transition and newness. Even individuals without children behave differently this time of year due to their perceptions of end-of-summer changes.  In fact, early September often receives more attention than the actual new year each 1st of January. Therefore, it is no surprise that most retail locations employ a wide range of sales tactics this time of year. Shops are full of special discounts and promotions, vying for customers to use their spending money at their location. Music is one of the most undervalued tools that can be used to influence the impulses of these shoppers. Give in to the Impulses To use music as it should be used, one first must think about the mood the customer will be …

Guide: How to Use Music in Your Business

It’s no secret that the biggest names in business use strategic music marketing at every location where clients interact with their brands. From retail to hospitality, these strategies have been crafted by retail marketing directors and music marketing experts that take very specific nuances into account. Nevertheless, there are some basic guidelines that any business can easily implement to improve their customers’ in-store experience. At SoundMachine we’ve created a guide combining our expertise with the results of multiple experiments and studies by industry authorities. The results of their research prove that even small variables in a business’s auditory environment can have a big impact on sales. Using this knowledge in your favor can make all the difference to your business’s bottom line, and most importantly, on how customers perceive your brand in the long run. Click here to download your free guide.