All posts filed under: Fashion

Live Shows on Fashion Week F/W 2018

Last month was the Fall/Winter Fashion Week season and we saw images of the runway in newspapers and magazines worldwide. Maybe it was not as well covered as the Olympic games, but for those who follow the world of fashion closely, it was impossible not to cross paths with the severed heads of Gucci. Since the media presence these days depends more on internet platforms like Instagram and less on the traditional newspapers, the Fashion Weeks have increasingly adapted to this subtle cry for attention to grab the interest of people watching. This is most prevalent in the United States at New York Fashion Week where, every year, thousands of industry influencers meet up to see what’s going on in the fashion world. Live music shows are the worst kept secret to draw attention to the events. However, this year the presence of live shows has been reduced, most likely because there have been other issues, such as the #MeToo movement, which the designers don’t want to take out of the spotlight. There have though …

Loewe’s Chance Encounters III

Since Jonathan Anderson took the helm of the Spanish company LOEWE, there has been a conscious effort not only to shift the type of clothing that the brand evokes, but also to create a comprehensive artistic universe that people associate it with. With their artisanal roots as the main pillars of the brand, they have been translating tradition into a modern context. There have been quite a few changes: LOEWE begun by reinventing their logo with more uniform lines and changing their typography. This was followed by numerous initiatives to create a bond between fashion and art in its most traditional form. At SoundMachine, we’ve helped create an environment in the Loewe establishments that provides space for these initiatives to breathe and show off vividly. The Chance Encounters Series One of the movements to gain the most media presence in the media was in 2015, when Anderson had a granary from the 18th century transported from Spain, piece by piece, and then reconstructed in Miami. The majestic 36-foot long object was displayed as a central …

The Sound of SS18

Just like every September, for several weeks anyone even slightly passionate about fashion has been stalking the Instagram profiles of the industry’s biggest influencers worldwide: it’s Fashion Week season. First New York, then London, Milan, and now Paris – major cities take their turn as the temporal Mecca of all the fashionistas. At SoundMachine, our core business is the music and technology. But we work very closely with the fashion industry, seasoning their stores with music that intensifies each individual brand image. That’s why we want to remember the moments music has been an essential element of this SS18. Music is Fashionable Like almost every year, the music that accompanied the models in the catwalk has been varied. There are no specific trends to point to, because music has been used once again to define each  brand and collection. All kinds of music could be heard, from the classic vocals Whitney Houston or the Cocteau Twins, to trendy underground artists like Cigarettes After Sex or Kelsey Lu. However, background music is not everything – designers …

Pitti Immagine Bimbo 2017 – The Monnalisa Fashion Show

On the 22nd-23rd of June, Pitti Immagine Bimbo held their semiannual celebration in Florence, Italy. Mostly recognized in connection with its more widely known version of fashion for men, Pitti Immagine Uomo, Pitti Bimbo is an international reunion for fashion industry professionals who specialize in apparel for children 0 – 14 years old. As of this year, Pitti Bimbo has already celebrated 85 reunions. This year more than 530 industry professionals attended (more than half of whom arrived from Italy) – making this easily one of the most important events in the children’s fashion niche. This year’s theme was “Boom, Pitti Blooms!”, and was dedicated to giving space to smaller brands that are growing incrementally. This concept was highlighted through the incorporation of different sections such as “The Nest” or “KidzFIZZ”, where areas were provided for those brands that are exploring the limits of the children’s wear industry, undaunted despite their relatively small size. Another one of the most important initiatives at this gathering was the presence of the “EcoEthic” section, which gave space to …