All posts filed under: Effects of Music

Case Study: The New Magnum Pleasure Store’s Music Powered by SoundMachine

Unilever is taking its signature chocolate and ice cream brand, Magnum, to the next level at the Magnum Pleasure Store. As part of the company’s global strategy in key cities like New York, London, and Singapore, the pop-up experience allows Pleasure Seekers to make their own unique Magnum creations with their choice of toppings and Belgian chocolate. In the UK, the Magnum Pleasure Store pop-up is open in the very heart of London from June 27th to September 16th.  The Pleasure Store embodies and celebrates Magnum’s attitude to Take Pleasure Seriously and showcases its position as an expert in luxury ice cream craftsmanship. Londoners can customize their own eye-catching ice creams, crafted in-store by Magnum’s expert Pleasure Makers from all sorts of combinations including rose petals or black lava sea salt. Music is an important part of Magnum’s strategy in enticing its customers. SoundMachine and Sonos collaborated to give a high-end solution in both content and hardware. This operation was supported by Perfect Octave, the exclusive partner of SoundMachine in the UK. Magnum’s needs The …

Italian Restaurant Music: The Importance of Authenticity

Common sense dictates that people feel more comfortable in Italian restaurants that play Italian music. Studies in music congruency back this up: when the music fits the restaurants, customers perceive it as a higher quality venue and are willing to pay more. SoundMachine takes this line of thought one step further and provides different styles of Italian music to best please the customers in your specific Italian restaurant. Authentic Italian feel vs Italian-themed The 21st century is all about the search for authenticity. We go traveling to countries that are different from ours and seek experiences that feel real. We try to do the same when we treat ourselves, like by going to a restaurant on a weekend, we still look for something real! That is why the overall theme of an Italian restaurant is not enough anymore, as an owner you need to go further and think about the whole thing. Thematic touches will feel stereotyped if everything is not tied together properly, and customers might seek other options if they feel that they’re …

When Music Matches the Brand Identity

The science behind sensory marketing has always been based on common sense first, and then in experiments that formalized the proposed theories. In the case of music, there are many aspects to be taken into account: the rhythm, the genre, even the instruments involved. If it were possible to weigh all these factors, one could create a perfect mathematical formula that, when entering variables about our business, could yield the perfect music for our needs. But for now, this topic is one that we can only approach with common sense and a yearning for experimentation. The key to determining whether certain music is suited to an establishment is congruency between business’s brand image the music the business plays. What exactly is congruency? Put simply, it’s when the music matches the message we want to transmit to the public. The easiest way to understand congruency and how we can use it in our favor is to differentiate between retail and hospitality businesses, and then to extrapolate our conclusions to other environments. Retail: Who Does Your Customer …

The Implications of Music on Health

Music and health being intrinsically linked isn’t such a crazy idea: the Greeks even appointed their god Apollo, with the oversight of both music and healing. The science behind this concept has been developing for years. Music seems to affect the body and the mind, helping to bring both into a state of well-being. It has the power to slow heartbeats, reduce blood pressure, manage stress levels, and aid patients recovering from heart attacks or strokes. While the Greeks formalized the relationship between both elements, the importance of music has been observed in all civilizations. Rhythm is something that we seem to be programmed for.  We still don’t understand exactly how it affects the brain, or how humans distinguish harmonious sounds from dissonant ones. But what is clear is that music can provide multiple benefits far beyond personal entertainment. In medical centers, music can be used in different areas with different objectives, from operating rooms to halls and reception areas to waiting rooms. In fact, waiting areas in particular benefit from the use of music. …