All posts filed under: Case Study

Case Study: The New Magnum Pleasure Store’s Music Powered by SoundMachine

Unilever is taking its signature chocolate and ice cream brand, Magnum, to the next level at the Magnum Pleasure Store. As part of the company’s global strategy in key cities like New York, London, and Singapore, the pop-up experience allows Pleasure Seekers to make their own unique Magnum creations with their choice of toppings and Belgian chocolate. In the UK, the Magnum Pleasure Store pop-up is open in the very heart of London from June 27th to September 16th.  The Pleasure Store embodies and celebrates Magnum’s attitude to Take Pleasure Seriously and showcases its position as an expert in luxury ice cream craftsmanship. Londoners can customize their own eye-catching ice creams, crafted in-store by Magnum’s expert Pleasure Makers from all sorts of combinations including rose petals or black lava sea salt. Music is an important part of Magnum’s strategy in enticing its customers. SoundMachine and Sonos collaborated to give a high-end solution in both content and hardware. This operation was supported by Perfect Octave, the exclusive partner of SoundMachine in the UK. Magnum’s needs The …

Italian Restaurant Music: The Importance of Authenticity

Common sense dictates that people feel more comfortable in Italian restaurants that play Italian music. Studies in music congruency back this up: when the music fits the restaurants, customers perceive it as a higher quality venue and are willing to pay more. SoundMachine takes this line of thought one step further and provides different styles of Italian music to best please the customers in your specific Italian restaurant. Authentic Italian feel vs Italian-themed The 21st century is all about the search for authenticity. We go traveling to countries that are different from ours and seek experiences that feel real. We try to do the same when we treat ourselves, like by going to a restaurant on a weekend, we still look for something real! That is why the overall theme of an Italian restaurant is not enough anymore, as an owner you need to go further and think about the whole thing. Thematic touches will feel stereotyped if everything is not tied together properly, and customers might seek other options if they feel that they’re …

Coffee Connection and Music

Coffee Connection is a nonprofit community focused on well-being that specializes in ecological and organic coffee. They opened their doors in the year 2000, and since then they have become a key meeting spot in Westside, Los Angeles. Inspired by the 14th-century Mediterranean and Western European coffee shops that were traditionally a meeting place for artistic and intellectual people, Coffee Connection provides a space for socialization and study. As a nonprofit organization, Coffee Connection is actively involved in the well-being of their community. They are focused on serving quality coffee at an affordable price, keeping in touch with other local businesses, and creating an environment that helps gather neighboring families together with events like the Westside Kids summer movie series. The right music helps them create an environment that melds with the community and is enhanced by the special aura that comes from the Westside Vineyard Church right next door. That perfect coffee time playlist Like many other SoundMachine users, their first contact with us was after having a sound system upgrade to SONOS that …