Author: Ainhoa Marzol

Case Study: The New Magnum Pleasure Store’s Music Powered by SoundMachine

Unilever is taking its signature chocolate and ice cream brand, Magnum, to the next level at the Magnum Pleasure Store. As part of the company’s global strategy in key cities like New York, London, and Singapore, the pop-up experience allows Pleasure Seekers to make their own unique Magnum creations with their choice of toppings and Belgian chocolate. In the UK, the Magnum Pleasure Store pop-up is open in the very heart of London from June 27th to September 16th.  The Pleasure Store embodies and celebrates Magnum’s attitude to Take Pleasure Seriously and showcases its position as an expert in luxury ice cream craftsmanship. Londoners can customize their own eye-catching ice creams, crafted in-store by Magnum’s expert Pleasure Makers from all sorts of combinations including rose petals or black lava sea salt. Music is an important part of Magnum’s strategy in enticing its customers. SoundMachine and Sonos collaborated to give a high-end solution in both content and hardware. This operation was supported by Perfect Octave, the exclusive partner of SoundMachine in the UK. Magnum’s needs The …

Italian Restaurant Music: The Importance of Authenticity

Common sense dictates that people feel more comfortable in Italian restaurants that play Italian music. Studies in music congruency back this up: when the music fits the restaurants, customers perceive it as a higher quality venue and are willing to pay more. SoundMachine takes this line of thought one step further and provides different styles of Italian music to best please the customers in your specific Italian restaurant. Authentic Italian feel vs Italian-themed The 21st century is all about the search for authenticity. We go traveling to countries that are different from ours and seek experiences that feel real. We try to do the same when we treat ourselves, like by going to a restaurant on a weekend, we still look for something real! That is why the overall theme of an Italian restaurant is not enough anymore, as an owner you need to go further and think about the whole thing. Thematic touches will feel stereotyped if everything is not tied together properly, and customers might seek other options if they feel that they’re …

12 Music Stations That Fit Your Brewery

When we talk about restaurants, especially Mexican, Italian or any other specific type, it’s easy to think about what music works and what does not fit at all. However, when we talk about breweries, the lines are blurrier. The brewery boom is relatively recent, and each brewery has its own personality. That doesn’t mean it has to be hard to find the right sound for your brewery. SoundMachine’s curators have put together some suggestions to help you find the right fit! Pop music Pop is the ultimate people pleaser. Its broad appeal can make it a unifying force. SoundMachine offers many varieties of pop to to help your brewery maintain its own identity. Note: Pop is also great if you want to emphasize the sweeter beers. We propose: ADULT CONTEMPORARY – MIX (90s-10s) – Radio hits from the 90s to today: If you’re looking to play pop music at your brewery, these familiar songs will please customers of all ages. MIX: TOP POP – by Napster – Listen to this week’s trending pop tracks! & …

Announcing the Winner of our survey

We want to send a big thank you to everyone who participated in our short survey. Your feedback helps us improve day after day! Special congratulations to Dupont Optical, the winner of our prize for completing the survey. They will receive a free year of SoundMachine service, the premiere music service for business. We have received many answers to our survey that will definitely help us identify your concerns, your favorite features and the things we can improve on. Congratulations Dupont Optical!   PS: Stay tuned to your emails because more surveys with exciting prizes may come in the nearby future.

SoundMachine’s Business Premium Powered by Napster Is Here

SoundMachine is excited to announce that our new service, Business Premium powered by Napster, is now available across all participating platforms. The new tier is the ultimate music subscription for businesses, blending SoundMachine’s robust scheduling and management features with Napster’s powerful music programming technology and catalog. Business Premium subscribers will be able to access over 200 of Napster’s stations and create custom stations starting from an artist or song. Of course, you’ll still get all the benefits of our Business tier, including full licensing for Public Performance in the U.S. via ASCAP, BMI, and SESAC and Canada via SOCAN and RE:SOUND. Business Premium is available on the SoundMachine web player and iOS App, as well as third-party devices like SONOS and the dedicated SoundMachine player hardware so that owners of shops, restaurants, cafés, hotels, spas, or any other kind of business can enjoy the best music at minimum investment. The two types of subscription services for business are as follows: Business Plan — $26.95 per month per location (billed annually). Includes over 60 stations with …

Live Shows on Fashion Week F/W 2018

Last month was the Fall/Winter Fashion Week season and we saw images of the runway in newspapers and magazines worldwide. Maybe it was not as well covered as the Olympic games, but for those who follow the world of fashion closely, it was impossible not to cross paths with the severed heads of Gucci. Since the media presence these days depends more on internet platforms like Instagram and less on the traditional newspapers, the Fashion Weeks have increasingly adapted to this subtle cry for attention to grab the interest of people watching. This is most prevalent in the United States at New York Fashion Week where, every year, thousands of industry influencers meet up to see what’s going on in the fashion world. Live music shows are the worst kept secret to draw attention to the events. However, this year the presence of live shows has been reduced, most likely because there have been other issues, such as the #MeToo movement, which the designers don’t want to take out of the spotlight. There have though …