Author: Ainhoa Marzol

ISE 2018 – Amsterdam, Netherlands

This year, more than 80,000 visitors showed up to say “hi” at Integrated Systems Europe’s (ISE) 15th edition, celebrated in Amsterdam. Although it’s one of the rainiest cities in Europe, the weather remained sunny for this huge gathering of tech-based professionals. ISE is usually a quite Eurocentric event: many American integrators don’t attend this event because others like CES or CEDIA are closer, so they can’t justify the travel costs. A Commercial Integrator magazine survey revealed that 79% of interviewed Americans were not attending this year, reinforcing the idea that this is an event more oriented to the European market, with mainly international players (or those open to the European market) attending. Having one of its two main offices in Barcelona, SOUNDMACHINE attended the event in an attempt to expand its frontiers in the European market. It’s usually a good time to reinforce ideas on what’s important for the industry, instead of making a lot of advances with new releases. In fact, we haven’t seen any significant or groundbreaking announcement at this ISE, but it …

SoundMachine & Fusion Research Announce Partnership

Los Angeles, CA  1/24/18 –  SoundMachine announced today that its streaming music service has been added to Fusion Research’s line of music servers. This service will show up as an automatic update on any Summit-based Fusion music server’s configuration utility. SoundMachine is a top-notch music service that provides a highly-specialized and fully-licensed music platform for business, offering both set stations and custom playlists for companies that require a higher degree of personalization with their music content. They rely heavily on custom installers to promote the service, to whom they offer a Partner Program with a very attractive recurring revenue incentive. “The custom integration market is an extremely important growth channel for us”, said Matteo Luppi CEO of SoundMachine, “Fusion was the perfect partner to help us in this key market.  By having our service included in Fusion’s music servers, we are immediately available to be used in most of the leading automation systems.” This service will be available through Fusion’s partner control companies including Crestron, Control4, RTI, Elan, URC, Niles, Speakercraft, Compass Controls and some …

CES 2018 – Las Vegas, NV

CES 2018, the Las Vegas consumer electronics fair held on January 9th-12th, has bid farewell to its more than 160,000 attendees. Despite a blackout that shook the fair on the second day (which the most prepared used as an opportunity to show off in the dark), the event was a success. Little data has been given regarding launch dates, but each company had an opportunity to display what they have to offer. Representatives from the SoundMachine team were in Las Vegas to observe the event. Among the featured products were a variety of massive screens, impressive sound systems, and aerial taxis that will take over city transportation in no time. Both well-established companies and up-and-coming startups demonstrated not only their current offerings, but what the future of the industry holds. Google and Amazon’s Constant Battle This year, Google and Amazon are still competing to gain the largest possible market share (taking into account that Siri has long been lagging in popularity). And if in 2017 the unanimous winner was Alexa, this year Google and its …

Loewe’s Chance Encounters III

Since Jonathan Anderson took the helm of the Spanish company LOEWE, there has been a conscious effort not only to shift the type of clothing that the brand evokes, but also to create a comprehensive artistic universe that people associate it with. With their artisanal roots as the main pillars of the brand, they have been translating tradition into a modern context. There have been quite a few changes: LOEWE begun by reinventing their logo with more uniform lines and changing their typography. This was followed by numerous initiatives to create a bond between fashion and art in its most traditional form. At SoundMachine, we’ve helped create an environment in the Loewe establishments that provides space for these initiatives to breathe and show off vividly. The Chance Encounters Series One of the movements to gain the most media presence in the media was in 2015, when Anderson had a granary from the 18th century transported from Spain, piece by piece, and then reconstructed in Miami. The majestic 36-foot long object was displayed as a central …

When Music Matches the Brand Identity

The science behind sensory marketing has always been based on common sense first, and then in experiments that formalized the proposed theories. In the case of music, there are many aspects to be taken into account: the rhythm, the genre, even the instruments involved. If it were possible to weigh all these factors, one could create a perfect mathematical formula that, when entering variables about our business, could yield the perfect music for our needs. But for now, this topic is one that we can only approach with common sense and a yearning for experimentation. The key to determining whether certain music is suited to an establishment is congruency between business’s brand image the music the business plays. What exactly is congruency? Put simply, it’s when the music matches the message we want to transmit to the public. The easiest way to understand congruency and how we can use it in our favor is to differentiate between retail and hospitality businesses, and then to extrapolate our conclusions to other environments. Retail: Who Does Your Customer …

The Implications of Music on Health

Music and health being intrinsically linked isn’t such a crazy idea: the Greeks even appointed their god Apollo, with the oversight of both music and healing. The science behind this concept has been developing for years. Music seems to affect the body and the mind, helping to bring both into a state of well-being. It has the power to slow heartbeats, reduce blood pressure, manage stress levels, and aid patients recovering from heart attacks or strokes. While the Greeks formalized the relationship between both elements, the importance of music has been observed in all civilizations. Rhythm is something that we seem to be programmed for.  We still don’t understand exactly how it affects the brain, or how humans distinguish harmonious sounds from dissonant ones. But what is clear is that music can provide multiple benefits far beyond personal entertainment. In medical centers, music can be used in different areas with different objectives, from operating rooms to halls and reception areas to waiting rooms. In fact, waiting areas in particular benefit from the use of music. …

The Sound of SS18

Just like every September, for several weeks anyone even slightly passionate about fashion has been stalking the Instagram profiles of the industry’s biggest influencers worldwide: it’s Fashion Week season. First New York, then London, Milan, and now Paris – major cities take their turn as the temporal Mecca of all the fashionistas. At SoundMachine, our core business is the music and technology. But we work very closely with the fashion industry, seasoning their stores with music that intensifies each individual brand image. That’s why we want to remember the moments music has been an essential element of this SS18. Music is Fashionable Like almost every year, the music that accompanied the models in the catwalk has been varied. There are no specific trends to point to, because music has been used once again to define each  brand and collection. All kinds of music could be heard, from the classic vocals Whitney Houston or the Cocteau Twins, to trendy underground artists like Cigarettes After Sex or Kelsey Lu. However, background music is not everything – designers …