Month: August 2018

Italian Restaurant Music: The Importance of Authenticity

Common sense dictates that people feel more comfortable in Italian restaurants that play Italian music. Studies in music congruency back this up: when the music fits the restaurants, customers perceive it as a higher quality venue and are willing to pay more. SoundMachine takes this line of thought one step further and provides different styles of Italian music to best please the customers in your specific Italian restaurant. Authentic Italian feel vs Italian-themed The 21st century is all about the search for authenticity. We go traveling to countries that are different from ours and seek experiences that feel real. We try to do the same when we treat ourselves, like by going to a restaurant on a weekend, we still look for something real! That is why the overall theme of an Italian restaurant is not enough anymore, as an owner you need to go further and think about the whole thing. Thematic touches will feel stereotyped if everything is not tied together properly, and customers might seek other options if they feel that they’re …