Month: October 2017

The Sound of SS18

Just like every September, for several weeks anyone even slightly passionate about fashion has been stalking the Instagram profiles of the industry’s biggest influencers worldwide: it’s Fashion Week season. First New York, then London, Milan, and now Paris – major cities take their turn as the temporal Mecca of all the fashionistas. At SoundMachine, our core business is the music and technology. But we work very closely with the fashion industry, seasoning their stores with music that intensifies each individual brand image. That’s why we want to remember the moments music has been an essential element of this SS18. Music is Fashionable Like almost every year, the music that accompanied the models in the catwalk has been varied. There are no specific trends to point to, because music has been used once again to define each  brand and collection. All kinds of music could be heard, from the classic vocals Whitney Houston or the Cocteau Twins, to trendy underground artists like Cigarettes After Sex or Kelsey Lu. However, background music is not everything – designers …