It’s no secret that the biggest names in business use strategic music marketing at every location where clients interact with their brands. From retail to hospitality, these strategies have been crafted by retail marketing directors and music marketing experts that take very specific nuances into account. Nevertheless, there are some basic guidelines that any business can easily implement to improve their customers’ in-store experience.
At SoundMachine we’ve created a guide combining our expertise with the results of multiple experiments and studies by industry authorities. The results of their research prove that even small variables in a business’s auditory environment can have a big impact on sales. Using this knowledge in your favor can make all the difference to your business’s bottom line, and most importantly, on how customers perceive your brand in the long run.
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